Interesting to see how these guys go about writing our software [plugins].
And an interesting article on the skills required to write this stuff.
Suppose it helps see "value" in the software maybe most of us take for granted. It actually takes a lot of time, serious amount of learning and a lot of brain bashing. And to think piracy has literally devalued software to the point plugins are going for $50. Such a shame really.
Over the last weekend, I subbed at a small local studio for some tracking, and the owner was there who told me that they were having an issue with something regarding their Renaissance Collection, so I said "eh, let's do a reinstall and I'm sure it will work it out" only to find out that they had an entire "Mercury Collection" that was a pirated copy.
Extremely harsh words were exchanged and it actually ended up with me being told that I wouldn't be hired back, which is totally fine as I don't like to work with stolen equipment in any way, shape, or form. When I tried to point out that it's 'cost of maintenance' to pay for the equipment you use, and wondered whether their computer, speakers, guitars, drums, keyboards were stolen. It was like talking to a brick wall - and no tracking even got started.
I am still incredibly angry about the entire situation.
Yea, you did right. I look at it from the team who would have written the Mercury Collection not essentially Waves as a company. It's a slap in the face to those who work legally - maybe I'm being biased. No ifs or buts. Peeps need to see the value again in software and music downloads. It's good to own your stuff. I honestly don't think the masses fully understand the work it takes to make these. It is amazing really how it's taking for granted.
I honestly think that streaming services are to blame for killing the recording industry, not piracy. Now people live with the illusion that they are actually doing a good thing and paying for the music when in fact pretty much no-one that made the music ever get to see that money.
Then again, markets comes and goes.
^ But Piracy initially lead to the streaming industry and iPods holding 40,000 mp3s devalued music completely!
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In reality I'd say that social media and digital distribution services such as bandcamp was a much bigger enemy to the big record companies because it made them less relevant. Streaming services has created a revenue stream for them and made it harder for artists and small labels to make money off their music.
I guess this is one benefit of the UAD DSP system, pretty much piracy proof, so our investment in UAD plugins is safer.
Also, this video was released in 2009. I wonder how much has changed since then with regards to modeling technology and techniques. Certainly the MKII versions of UAD plugs show a marked improvement over legacy versions. It would be cool to know how those advances were discovered and implemented (human curiosity).
Do you think most companies use similar techniques today, or is each company very unique in it's approach? I suppose those may be closely guarded secrets...
Last edited by Emmett_Brown; 1 Week Ago at 01:21 PM.
Chuck Cote, Session Bassist, Mixer