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Thread: Pure Plate Reverb - Unimpressed

  1. #11
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    If it is just a one off, I'm not bothered by it.
    Matt Hepworth and MikeGS like this.

  2. #12
    Experienced UAD User shimel's Avatar
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    Maybe UA is actually building a "modern" access-level plugin class ?
    Oxide and PurePlate are maybe just the first incarnations of a new generic plug-ins bundle that will be included in UAD hardware's sales
    Marketing' methods are alway trying to create new products that help a mark to win some new users
    These no name , cheaper but effective plugins are probably made to help to sell more hardware but preserving the expansive plug-in from dumping effect ?
    simonjewel likes this.

  3. #13
    UAD User Deckard's Avatar
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    Holy ****ing shit.

    The OP posts in an overly aggressive tone, that UAD supposedly goes downhill because the Waves Abbey Plate is better (in his opinion)...

    ... then one post later he admits that he never uses the Waves plugin and that the UAD has a better tone...

    Enough internet forums for me today. *disconnecting*

  4. #14
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    Quote Originally Posted by Deckard View Post
    Holy ****ing shit.

    The OP posts in an overly aggressive tone, that UAD supposedly goes downhill because the Waves Abbey Plate is better (in his opinion)...

    ... then one post later he admits that he never uses the Waves plugin and that the UAD has a better tone...

    Enough internet forums for me today. *disconnecting*
    I think a large majority here were hoping for an upgrade, not a downgrade. The Waves having an awkward tone is besides the point.

  5. #15
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    Quote Originally Posted by calimike View Post
    I think a large majority here were hoping for an upgrade, not a downgrade. The Waves having an awkward tone is besides the point.
    The upgrades will come and when they do they will be the feature in the release. They won't trail a banging plugin like the new G.

  6. #16
    Practically a UAD Expert slamthecrank's Avatar
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    yeah, I gotta disagree that the Waves Abbey Road Plate is better than the 140.

    I'll be specific, though, and say that I've had luck - only - with the Abbey Road Plate while using it on a solo instrument. (a cello). It sounded gorgeous. But inside of a mix? Nope... never got it to work. The EMT140, on the other hand, is one of those plugins that I don't care if they ever "upgrade", honestly. Kind of like the 33609. It's just perfect right now.

    But I wouldn't turn down an upgrade.

  7. #17
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    Quote Originally Posted by slamthecrank View Post
    yeah, I gotta disagree that the Waves Abbey Road Plate is better than the 140.

    I'll be specific, though, and say that I've had luck - only - with the Abbey Road Plate while using it on a solo instrument. (a cello). It sounded gorgeous. But inside of a mix? Nope... never got it to work. The EMT140, on the other hand, is one of those plugins that I don't care if they ever "upgrade", honestly. Kind of like the 33609. It's just perfect right now.

    But I wouldn't turn down an upgrade.
    Anything sounds gorgeous with a cello running through it.

    But in all seriousness I do know what you mean and agree. Not very impressed with the Waves version.

  8. #18
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    I like this plugin better than the 140.

  9. #19
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    Quote Originally Posted by calimike View Post
    Well, it is a slow decline, and there is still great stuff. I just think the direction is all wrong. One year it's 12 great UAD plugins. The next year it's 6 great UAD plugins and 3 crucial amps sims and 3 great 3rd party plugins. The next year it's a few great UAD plugins and a few great 3rd party and 20 more amp sims and native ports. Next year....?

    If you look at the plugin list on my UAD toolbar, with the chronological order showing what you own, it's pretty stark. Up to a certain date, I bought almost everything they made. Then it started to slow and now I barely ever buy anything. And I've only gotten hungrier to!

    Anyway, at least the UAD community is still going strong!
    I think you have this wrong.

    I think UA realised they couldn't survive or grow by just continually putting out new plugins to a user base that wasn't really growing. Or they had no strategy to grow. So off they went to invent Apollo. A genius move from their perspective to 'hook in' new users and create a new stream of plugins. So now their development team have a lot more to support, so hence the slow down in the rate of new plugins. Plus there is a thing called saturation (not to be confused with the audio effect). It's going to get harder and harder to come out with new great plugins when your business is based on emulating things from the past. So they have to diversify, which is essentially what Apollo offers.

    As to releasing a dumbed down version of certain plugs, you have to imagine that some of the younger generation Apollo users have never heard of half of the boutique gear that UA models. So have no idea where to start tweaking to get the intended sound. So one or two buttons version is a good start. For instance I'm not in the young category but, didn't have a clue where to start with the Studer but wanted a tape sound so bought Oxide...... I have to buy the Ampex though lol and just try and learn it because it's so good.
    Last edited by MikeGS; 1 Week Ago at 01:54 AM.
    Kcatthedog and matjones like this.
    Late 2012 27" i7 iMac, 32GB Ram, Fusion Drive, external Seagate, La Cie, WD HDD's & Samsung SSD, UAD Apollo Twin MKII+ 2 Satellites, Logic X, Maschine Studio, Behringer X-Touch, Console 1, Komplete Kontrol S49, Yamaha HS8's, and Blue Sky Media Desk.

  10. #20
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    Quote Originally Posted by MikeGS View Post
    I think you have this wrong.

    I think UA realised they couldn't survive or grow by just continually putting out new plugins to a user base that wasn't really growing. Or they had no strategy to grow. So off they went to invent Apollo. A genius move from their perspective to 'hook in' new users and create a new stream of plugins. So now their development team have a lot more to support, so hence the slow down in the rate of new plugins. Plus there is a thing called saturation (not to be confused with the audio effect). It's going to get harder and harder to come out with new great plugins when your business is based on emulating things from the past. So they have to diversify, which is essentially what Apollo offers.

    As to releasing a dumbed down version of certain plugs, you have to imagine that some of the younger generation Apollo users have never heard of half of the boutique gear that UA models. So have no idea where to start tweaking to get the intended sound. So one or two buttons version is a good start. For instance I'm not in the young category but, didn't have a clue where to start with the Studer but wanted a tape sound so bought Oxide...... I have to buy the Ampex though lol and just try and learn it because it's so good.
    Why did they need to grow? What capitalists walked into the building and sold them on that and kicked out the artists? It wasn't enough to just continue the very profitable legacy of one of the highest quality brands in audio history?

    I don't mind the new Apollo business and prosumer plugins. I only mind that they're replacing the pro audio business. Just because UAD had to hire a lot of customer service to deal with people's thunderbolt adapters or whatever, doesn't mean they had to fire the people who should be designing our Sta-Levels and API 5500.

    IMO, if you put 2 and 2 together, this is UAD surrendering and saying we've hit the wall on plugin quality. They're saying that discerning pros are graduating to hardware faster than we can improve our plugin quality to make them more reliant on software. In a way they are saying our old marks are getting too smart, so we don't need to get smarter, we need new marks. Hopefully before they hear a hardware preamp firsthand.

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