• Welcome to the General Discussion forum for UAD users!

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Loyalty offer - you guys had yours?

dez81

Member
I have been using UAD since 2008 and have 172 UA plugins 3 octos, 2 quads and a solo and spent 7681.30 on plugins and that was with plenty of coupons. So when I saw 44 plugins for 299.00 I was upset, never have I been able to buy a UA plugin for 6.79. I think I should get an offer to buy the rest of the plugins that I don't have (41) for 299.00
 

marQs

Shareholder
Haven‘t read all 12 pages, but here‘s my perspective.

In the game for 20 years, paid quite my bit. And of course I made good use of it. Started with a Mackie UAD1, upped that to 4 x UAD1 PCI, then a UAD2 Quad (2009, still running it!), another Quad bundled with the glorious LA610 MK II, an Octo, another Octo bundled with the even more glorious 6176. Think, there were some Duos inbetween that I‘ve sold to make space for the more powerful. I guess € 10k+ over 20 years. And unlike any other computer equipment the UAD eco system flew reliably over iterations of OS and hardware.

I got the offer, won‘t use it but hope to get something alike in a moment I can use it. Just have neither need nor any budget. All newer users who got good offers and deals better than old users have ever seen: welcome & congratulations! Good time to come aboard 🖖

Of course it‘s a devaluation measured in $s, on the other side I often wonder how old many titles are that I’m using frequently and which still have no equivalent elsewhere. Being cheap now on the native side means more people get access. I embrace that. What I paid for more is access for already two decades.
 

Cdnalsi

Member
Honestly I love the plugins. But since UAD value them at 1 to 2 EUR / plugin, there is only one deal or offer that would make me invest further: 1 to 2 EUR / plugin.

Shame really that marketing is making a mockery of what are genuinely awesome products, and alienating prospective customers in the process.
 

TheHipCola

Active Member
Best plugin ecosystem on the planet - by far, imo. I've been using since UAD-1 as well - have spent many thousands over the years on plugs and hardware. Couldn't care less what they sell for now. Never sold a plugin, never will. I buy plugins for what they do to my audio, not as investments that I can maybe flip out of later on. I see pretty clearly now that many folks don't feel like that - and that they buy plugins and use the price they paid and the price subsequent buyers pay to calculate what a plugin is worth to them. I won't ever understand how that works - or why. They are tools to manipulate audio, not crypto products or real estate. I guess to me it just seems simpler, and way less stressful, to buy things because of what they can do for you, not what they might be worth later, particularly when you have zero control over what a later value might be.
 

UniversalAudio

Official UA Representative
Best plugin ecosystem on the planet - by far, imo. I've been using since UAD-1 as well - have spent many thousands over the years on plugs and hardware. Couldn't care less what they sell for now. Never sold a plugin, never will. I buy plugins for what they do to my audio, not as investments that I can maybe flip out of later on. I see pretty clearly now that many folks don't feel like that - and that they buy plugins and use the price they paid and the price subsequent buyers pay to calculate what a plugin is worth to them. I won't ever understand how that works - or why. They are tools to manipulate audio, not crypto products or real estate. I guess to me it just seems simpler, and way less stressful, to buy things because of what they can do for you, not what they might be worth later, particularly when you have zero control over what a later value might be.
My thoughts exactly.

Someone else getting something in no way detracts from what you have. If you view the world in this transactional way, you're going to be miserable for your entire life.
 

Soul

Active Member
Best plugin ecosystem on the planet - by far, imo. I've been using since UAD-1 as well - have spent many thousands over the years on plugs and hardware. Couldn't care less what they sell for now. Never sold a plugin, never will. I buy plugins for what they do to my audio, not as investments that I can maybe flip out of later on. I see pretty clearly now that many folks don't feel like that - and that they buy plugins and use the price they paid and the price subsequent buyers pay to calculate what a plugin is worth to them. I won't ever understand how that works - or why. They are tools to manipulate audio, not crypto products or real estate. I guess to me it just seems simpler, and way less stressful, to buy things because of what they can do for you, not what they might be worth later, particularly when you have zero control over what a later value might be.
yes i see it the same, but that not really the point here, is it? nobody here is crying over what they have paid in the past. the barking here is about the offers and prize disadvantages there is in the current sales of UA. No?
 

klasaine

Hall of Fame Member
The company (any company) only makes so much stuff. If you’ve been purchasing for a long time, you probably have a lot of it, most of it, and/or as much of it as you need. No company is gonna produce more stuff just so the old timers can buy it at the lower price. They offer various deals at various times. If one can take advantage of it, great. If not, well …
 

TheHipCola

Active Member
yes i see it the same, but that not really the point here, is it? nobody here is crying over what they have paid in the past. the barking here is about the offers and prize disadvantages there is in the current sales of UA. No?
I think it's the whole point, in fact. Maybe you misunderstood me? I'm talking the complaints from folks who paid more in the past than new deals are offering. Which is about - and I've seen this word used alot - investment devaluation. Which fundamentally involves the price someone originally paid, and who is now upset that the current price has fallen.
 

flandybob

Established Member
Best plugin ecosystem on the planet - by far, imo. I've been using since UAD-1 as well - have spent many thousands over the years on plugs and hardware. Couldn't care less what they sell for now. Never sold a plugin, never will. I buy plugins for what they do to my audio, not as investments that I can maybe flip out of later on. I see pretty clearly now that many folks don't feel like that - and that they buy plugins and use the price they paid and the price subsequent buyers pay to calculate what a plugin is worth to them. I won't ever understand how that works - or why. They are tools to manipulate audio, not crypto products or real estate. I guess to me it just seems simpler, and way less stressful, to buy things because of what they can do for you, not what they might be worth later, particularly when you have zero control over what a later value might be.
Fully aligned with your way of thinking. But I think most of the problem for a lot of people is:
- new user: ultimate = 1099
- long time user with xx % of ultimate = still 1099
 

TheHipCola

Active Member
Fully aligned with your way of thinking. But I think most of the problem for a lot of people is:
- new user: ultimate = 1099
- long time user with xx % of ultimate = still 1099
Yah that example is headscratching for sure. I can't argue with it, assuming that's the case - I never really paid too much attention to Ultimate specifically. That said - there have been complaints about devaluation for the last year, maybe 2...outside of that particular example that simply discuss "i bought x plugins at this average price, and now they sell for this much lower price".. So while this example stings, seems like it's not representative of most of what I've seen on the forums here for quite some time. I do think UA is trying, with this test case that this thread is related to, figure out how to treat the long time user with something of value - hopefully something will roll out to a wider group after this random sample phase. I was mainly responding to the general sentiment that the tools are being devalued.
 

flandybob

Established Member
i’m with you on this, if you buy software thinking it will hold monetary value you are asking to be disappointed :) there’s an article on pro tools expert that points this out
 

Quint

Venerated Member
Yah that example is headscratching for sure. I can't argue with it, assuming that's the case - I never really paid too much attention to Ultimate specifically. That said - there have been complaints about devaluation for the last year, maybe 2...outside of that particular example that simply discuss "i bought x plugins at this average price, and now they sell for this much lower price".. So while this example stings, seems like it's not representative of most of what I've seen on the forums here for quite some time. I do think UA is trying, with this test case that this thread is related to, figure out how to treat the long time user with something of value - hopefully something will roll out to a wider group after this random sample phase. I was mainly responding to the general sentiment that the tools are being devalued.
Plenty of people have been making that argument. You just haven't been paying attention or have glossed over what was actually being said.
 
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bigshinyT

Established Member
This thread feels like it’s heading to the ‘Unrest Department’ as that unfortunate proverbial dead horse, appears to be well and truly flogged.
 

isotropy

Active Member
In fact, it's threads like this that stir up discontent and doesn’t do any good.
Wouldn't it be what UA is doing?
I've invested in UA within this last 4 year time frame so even though Drew like to put his usual Buddhist mantra, seeing how my investment has devalued in such a little time frame is pissing me off and his repeated mantra pisses me off even more. We're not talking a few bucks but thousands. If I want to go out of the UA universe and sell, it'll be a huge loss, not a "normal" loss (that I was expecting when getting into it). There're many ways to handle it mindfully and I can say that they are creating a lot of disgruntled customers, hence this kind of threads blooming these days. I'm sure sell figures are outstanding hitting a new low market but still they're kinda spitting on the face of loyal customers. You can tell me otherwise, no amount of arguments could change that, only acts and getting 10 plugins at $30 when they give it at $40 for new customers is not gonna cut it. The Complete bundle at $999 for everyone with no pro rata for older customers? Complete bundle at pro rata was one of the better way to handle it and it was even reported in their "panel" but yet they decided otherwise.

so yeah, it's not the thread the problem.
 

RogueM

Venerated Member
the problem is that tiny violins are easy to lose… now, where did I put mine…
 

TheHipCola

Active Member
Plenty of people have been making that argument. You just haven't been paying attention or have glossed over what was actually being said.
sigh. Plenty of people have been making arguments about pricing and value other than Ultimate. You know this. I'm not glossing anything over.
 

Quint

Venerated Member
sigh. Plenty of people have been making arguments about pricing and value other than Ultimate. You know this. I'm not glossing anything over.
And plenty of people HAVE been making arguments about Ultimate and other such offers (despite your claim that it was 2 people). You apparently don't know this. You've glossed over this, even right here in this very thread.

Funny thing is, I actually generally agree with you when it comes to past purchases. I tend to agree that it's not necessarily constructive to worry about what someone is paying now, for something that you bought years ago. But plenty of people are not talking about that, and are instead talking about current/future purchases (e.g., being asked to pay the same/worse price as a newbie for a bundle which they own none of, but which you own a significant fraction of).

So where I disagree with you guys is when you try gloss over all of this and make it seem like that's all anyone is ever saying, and that's simply not true.
 
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TheHipCola

Active Member
And plenty of people HAVE been making arguments about Ultimate and other such offers (despite your claim that it was 2 people). You apparently don't know this. You've glossed over this, even right here in this very thread.

Funny thing is, I actually generally agree with you when it comes to past purchases. I tend to agree that it's not necessarily constructive to worry about what someone is paying now, for something that you bought years ago. But plenty of people are not talking about that, and are instead talking about current/future purchases (e.g., being asked to pay the same/worse price as a newbie for a bundle which they own none of, but which you own a significant fraction of).

So where I disagree with you guys is when you try gloss over all of this and make it seem like that's all anyone is ever saying, and that's simply not true.

re-read that sentence - "...the last YEAR, maybe 2". Not two people, 2 years. I've never said "that's all anyone is ever saying"... what is going on here? there's no conspiracy - I'm not part of "you guys" whatever that means. I'm responding to things I'm reading - that's it, that's all. I'm not glossing over anything. I'm not sure why you are so convinced otherwise but its simply not the case. I'm just talking about the concept of devaluation - and I've been really clear about that - I think?
 

hotspot

Venerated Member
. If I want to go out of the UA universe and sell
I'm pretending you don't already know that (I'm sure you do). Software is neither a long-term investment nor a speculative object.
It only has value for those who create it and those who use it to create value.
Moreover, you do not acquire software, only the rights to use it.
So that's not really a strong argument.
To believe that you could sell your associated hardware for a more reasonable price just because you add 100 usage rights instead of 10 is naive.
That's not how it works.

So what remains apart from spreading bad moods?
But this question is purely rhetorical. I'm not going to waste any more time on this thread.
 
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