svs95 said:
You can carp all day about the record business going to hell in a handbasket. Was that really the fault of technology? You know, I have a different outlook on that. I think it's completely coinicidence that the business went south at the same time as digital took over.
A truthful post 8) The following is my point of view of what's happened. It's very flat image/simplified ofcourse, but I feel the bottom line is in there...
About the record industry going to waste: it's not entirely coincidental, but for sure the internet is not the cause of the downfall. Late 80s through 90s the record companies made loads of money selling every Vinyl record made again to the same customer, now on cd. Also, since it's introduction the video-clip could make a song world famous without intensive touring and without lobying a miljon radiostations. The video made people like madonna and michael jackson worldstars (we all saw 'like a virgin' and waited for the premiere of 'thriller'; worldwide!!!). So what went wrong?
1) we are all supposed to buy the same records yet again, this time on dvd-audio or sacd: surround, pictures, embeded videoclips should make us... but we don't. We don't care about surround.
2) since videoclips started to flood the market their impact became less. (At the same time radio lost it's number one position as hitmaker and started to cut budget and play whatever the videochannels made famous and live performance was diminished; loads of smaller live venues disappeared). It became harder and harder to make a song famous with a video. (Some more succesful ones contained lots of sexual content, violence and wealth to impress the main audience: kids. Here I feel the songs just matched the video.)
3) Though the technology allows cheaper fabrication of cd, the price has only gone up since it's introduction; it's the last money maker and it's diminishing! Cd singles are mostly no longer profitable because of the high costs for video and low sales, but seen as nescesairy to promote the video and radio airplay. Less money is spend on production, mixing, mastering, recording, scouting and developing new artists.
4) There are loads of cds being released but it's hard to find the ones we like because there is no clear place to find them. How should we learn about great music now the commercial system is so polluted with loads of commercial crap?
The industry planned a nice consumer route: we have cd, we will go buy dvd/sacd and learn all different media can come from one disc, the disc will be replaced by memorystick, computer will bbecome info-mediacenter. The first step failed; biljons were lost, industry panics.
Because of these 4 points the audience went it's own way: internet. It's the easiest and most fun way to discover new music without having to bare with the usual commercial crap thrown at us. Increasing internet speed only makes it more fun. It's my firm believe we stil want to pay for music; we just don't wanna pay for commercial crap.
Cheers
Budy