UAD Pricing

[Crank]

Just a query, why do UAD offer a discounted item at $49 then when I try to buy it, it's £49. That's clearly false advertising practice. $49 is £38, not £49. Why price hike the UK like this?

 

[klasaine]

VAT?

 

[Crank]

VAT?

In the UK, VAT is included in the price. This is false advertising. They advertise $49... They cannot just price hike a different currency like that. I'll happily pay in dollars but they refuse to let me. If I am forced to pay in GBP, then I should be paying £38 as that is equal to the advertised price.

 

[Neotrope]

UA apparently collects VAT....I think uou can put in exemption code or something. maybe contact UA support via website?

 

[Crank]

UA apparently collects VAT....I think uou can put in exemption code or something. maybe contact UA support via website?

I could give that a try actually. I bought it regardless but I didn't realise about the cost difference until after I had already made the payment and it got under my skin a little. It's not much to grumble at that being said, it's still an outstanding bargain eitherway but money is tight these days sadly

 

[Jiver]

The advertising at UA is often sloppy. For example: see screenshot below: it says "only valid on purchases of 99 or more" without a currency.

 

[chrisso]

I think it's just sloppy advertising.
When you are in the UAD store the prices are clearly listed in your local currency. On the flipside, when I get an email offering me a $50 voucher, when I go to my account the voucher is actually £50.
I don't think VAT is solely responsible for the price difference. The UK market is generally more expensive and less customer competitive than the USA. It's been a very long tradition in the UK that dollar prices translate to pound prices ($100 price equals £100 price), which is slightly unfair and annoying, but it has been that way for a long time and covers a myriad of different products and different companies. I remember when music CDs were significantly cheaper in the USA than UK.