Who else wants plugin pricing & bundle pricing to be simplified?

Should UA simplify their plugin and bundle pricing strategy and stop the confusion?

  • Yes?

    Votes: 12 100.0%
  • No?

    Votes: 0 0.0%
  • I don't care about the confusion, give me cheap plugs!!

    Votes: 0 0.0%

  • Total voters
    12

BlueJay

Active Member
Greetings All

We all like a good bargin but there's certainly no such thing as a free lunch 🥪

However, many of us have really appreciated Native plugins, decent deals and Luna being made available to all Mac owners regardless of whether they own hardware or not. Hats off to UA for this 🎩.

The recent craziness, confusion over bundle pricing and 3rd party resellers selling the Signature Bundle for $150 has really left a bad taste in the mouths of many. Many have felt let down and others ripped off when a new and better bundle has appeared a week or so later after they have spent their hard earned cash.

With all hell breaking loose on this forum many feel that UA have lost a chunk of credibility with their loyal customer base. Many new customers have also been left wondering why a company with the great rep that UA has has allowed this kind of situation to happen.

Some questions to UA:

1) Will @UniversalAudio for the love of plugins please give full clarification on the current situation that customers have faced? (Perhaps an apology to the community might also help).
2) Will you fulfil the serials people have purchsed/received from 3rd party resellers like Plugin Discounts/Audio Deluxe/Vintage King etc when buying the Signature Bundle for $150?
3) Is Vintage King still a viable option for getting the Signature Bundle at $150? https://vintageking.com/universal-audio-uad-signature-edition-bundle-crossgrade
4) Will you going forward make an effort to really simplify your strategy and bundle pricing so your customers have full trust in the brand going forward?

As a Spark subscriber I'd also love to know if will you add value to Spark by also giving customers access to the DSP versions of your plugins within that subscription?

We all love the products UA make and want to see UA succeed but something has to give. Mistakes happen we appreciate that but how a company deals with them is really what matters.

Cheers

Jay

🥪🎩
 

UniversalAudio

Official UA Representative
Greetings All

We all like a good bargin but there's certainly no such thing as a free lunch 🥪

However, many of us have really appreciated Native plugins, decent deals and Luna being made available to all Mac owners regardless of whether they own hardware or not. Hats off to UA for this 🎩.

The recent craziness, confusion over bundle pricing and 3rd party resellers selling the Signature Bundle for $150 has really left a bad taste in the mouths of many. Many have felt let down and others ripped off when a new and better bundle has appeared a week or so later after they have spent their hard earned cash.

With all hell breaking loose on this forum many feel that UA have lost a chunk of credibility with their loyal customer base. Many new customers have also been left wondering why a company with the great rep that UA has has allowed this kind of situation to happen.

Some questions to UA:

1) Will @UniversalAudio for the love of plugins please give full clarification on the current situation that customers have faced? (Perhaps an apology to the community might also help).
2) Will you fulfil the serials people have purchsed/received from 3rd party resellers like Plugin Discounts/Audio Deluxe/Vintage King etc when buying the Signature Bundle for $150?
3) Is Vintage King still a viable option for getting the Signature Bundle at $150? https://vintageking.com/universal-audio-uad-signature-edition-bundle-crossgrade
4) Will you going forward make an effort to really simplify your strategy and bundle pricing so your customers have full trust in the brand going forward?

As a Spark subscriber I'd also love to know if will you add value to Spark by also giving customers access to the DSP versions of your plugins within that subscription?

We all love the products UA make and want to see UA succeed but something has to give. Mistakes happen we appreciate that but how a company deals with them is really what matters.

Cheers

Jay

🥪🎩
The new Signature bundle came out at $499 intro price for new users. $299 if you own a UAD plugin already, and $150 coming from Diamond.

Same situation for Creative and Mix at $50 and $100 respectively.

We had hoped to have these offers at launch but were late getting them out.

Essentials is not part of any of this.

That's it in a nutshell.
 

BlueJay

Active Member
The new Signature bundle came out at $499 intro price for new users. $299 if you own a UAD plugin already, and $150 coming from Diamond.

Same situation for Creative and Mix at $50 and $100 respectively.

We had hoped to have these offers at launch but were late getting them out.

Essentials is not part of any of this.

That's it in a nutshell.
Thank you for the prompt reply. That overview is helpful.

What about 3rd party sellers selling the Signature Bundle upgrade at $150? Where does that fit in and why was it pulled?

Can users still upgrade for $150 from Vintage King? When you said that was a mistake on the other thread does this refer to that offer?

Also, what does UA think about the confusion/frustration that has been reflected in these forums recently re bundles, pricing and strategy?

I would say that clearly there has been an issue with that aspect of things.

Cheers

Jay
 

UniversalAudio

Official UA Representative
Thank you for the prompt reply. That overview is helpful.

What about 3rd party sellers selling the Signature Bundle upgrade at $150? Where does that fit in and why was it pulled? Can users still upgrade for $150 from Vintage King?

Also, what does UA think about the confusion/frustration that has been reflected in these forums recently re bundles, pricing and strategy?

I would say that clearly there has been an issue with that aspect of things.

Cheers

Jay
Those offers are not supposed to be public. The last one I know of is VK and it'll be down soon.

They allow dealers to do the same crossgrades we are doing for previous bundle owners. So it's all the same offer.
 

BlueJay

Active Member
Those offers are not supposed to be public. The last one I know of is VK and it'll be down soon.

They allow dealers to do the same crossgrades we are doing for previous bundle owners. So it's all the same offer.
Okay, if this was a mistake thanks for letting folks know. I can confirm that it is down.

Cheers

Jay
 
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